HEALTH CARE DESIGN
Healthcare design is about more than making information look good — it’s about finding creative ways to make it clear, approachable, and meaningful to the people it reaches. My experience spans campaign concepts, patient and HCP education, scientific communications, congress design, and digital media, with each project bringing its own audience, challenges, and creative opportunities. From the big picture to the smallest details, I aim to create work that is visually engaging, purposeful, and true to each brand.
DISCLAIMER:
I take great pride in my work and have served as the designer, or as part of an amazing team of designers, responsible for the work presented in this section. However, I do not claim ownership of the intellectual property, copyrights, trademarks, or other rights associated with these projects. All rights remain with the respective clients, employers, or other rights holders.
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Campaigns &
Creative Concepts
Campaign development, visual concepts, launch campaigns, and creative pitches.
"Live In-sulin the Moment" Campaign | Role: Co-Designer in concepting, image development, and execution
ADA Booth Pediatric Indication Approval Poster | Role: Primary designer with superior's oversight
Pitch Concept: Logo Design | Role: Logo and concept creator
Concept Pitch: Campaign Bus Design | Role: Sole designer using the team's pitch concept as basis
Concept Pitch: Patient Brochure | Role: Sole designer using the team's pitch concept as basis
Concept Pitch: Campaign Banner Ads Design | Role: Sole designer using the team's pitch concept as basis
Internal launch campaign promotions (pop-up banner) | Role: Sole designer with superior's oversight
Internal launch campaign promotions (poster) | Role: Sole designer with superior's oversight
Internal launch campaign promotions (tent card) | Role: Sole designer with superior's oversight
Congress
Design
Booth graphics, environmental design, conference collateral, and event-specific promotional materials.
CWD congress booth design (character development, wall layout and design, medical affairs poster, and printed collateral) | Role: Co-Designer with the Creative Lead
CWD congress booth design (Turbo Team) | Role: Co-Designer with the Creative Lead
CWD congress booth (Focus Group Poster) | Role: Sole Designer with team assistance
CWD booth Focus Group Poster
CWD booth design: comic strip and stickers giveaway collateral
ADA Congress Booth Design (wall layout and design, print collateral, display screen creation, adult digital CVA screen development, truck billboards, rep-triggered e-blast design and development) | Role: Co-designer with superior's oversight
ADA Congress Booth Design | Role: Co-designer with superior's oversight
ADA Congress (Booth Driver Poster) | Role: Lead designer with team assistance
ADCES Congress Booth Design (wall layout and design, print collateral, Interactive sales material screen development, pre-congress e-blast design and development) | Role: Lead designer with superior's oversight
ADCES booth design | Role: Lead designer with superior's oversight
ADCES booth collateral (pre-congress e-blast, collateral) | Role: Sole designer
ADCES education theater promo poster | Role: Co-designer
ADCES education theater promo handout | Role: Sole designer
Pre-ADCES e-blast | Role: Sole designer
ATTD collateral (bag insert and postcard) | Role: Lead designer
Post-ATTD conference e-blast | Role: Sole designer
Patient &
HCP Education
Sales aids, patient education tools, and materials communicating clinical or product information.
Core Visual Aid: Print and Digital / Campaign art development | Role: Co-designer with superior's oversight
Core Visual Aid: Print / Campaign development | Role: Supporting Designer
Patient Dosing Diary "Passport" | Role: Sole designer with superior's oversight
Patient Profile: Crohn's Disease | Role: Supporting Designer
Patient Profile: Type 2 Diabetes | Role: Supporting Designer
Scientific Communications
Scientific posters, clinical research summaries, and materials communicating research findings.
ADA Scientific Poster | Role: Primary Designer with superior's oversight
Reprint Summary | Role: Primary Designer with superior's oversight
Reprint Summary | Role: Primary Designer with superior's oversight
Corporate Communications
Additional materials communicating research findings
Promotional leave-behind | Role: Supporting Designer
Corporate fact sheets: Connecticut, California, Massachusetts | Role: Sole Designer
Social Media Design
Sales aids, patient education tools, and materials communicating clinical or product information.
Pitch Concept: Patient Social Media campaign series | Role: Sole designer using the team's pitch concept as basis
Pitch Concept: Patient Social Media campaign series | Role: Sole designer using the team's pitch concept as basis
"Get to know the faces behind glucotrack" social media series with leadership team (1 of 3) | Role: Lead Designer
"Leadership Q&A" social media series with leadership team (1 of 2) | Role: Sole Designer
Introduction to CBGM social media series (1 of 4) | Role: Lead Designer
Concept Design: HCP Social Media campaign series | Role: Sole Designer
Pitch Concept: Patient Social Media campaign series | Role: Sole Designer
HCP Clinical Insights Series (3 of 3) | Role: Co-Designer
"Did You Know" Disease Ed social media series (1of 4) | Role: Sole Designer